The Weekly Ad has always been one
of Target's most important vehicles.
To adapt with there trend positioning,
it needed to evolve in pace with
the brand. Using high-impact graphics
and simple, compelling messages,
a new direction provided design tools
to influence future layouts in a fast-
moving retail environment.
Every merchandise category received
a fresh look as part of this project.
• Creative Direction
• Design
• Concept
Javier Tequila boasts a soft
citrus aroma blended perfectly
with hints of floral, fresh herbs
and tropical fruit. This crisp
tasting premium tequila lingers
on your palate, leaving it feeling
clean and fresh.
• Design
• Concept
In contrast to the more editorial
formatof the main Crate&Barrel catalog,
the BestBuys catalog focuses on single,
iconic products, leading viewers to
appreciate each item’s unique design.
• Creative Direction
• Design
From a Brats® doll to the most complex set shots, I have done it all. I have established great, collaborative relationships with photographers and stylists of all specialties and am honored to be able to work with some of the most talented photo crews
in the business.
• Creative Direction
• Communication
• Casting
• Time Management
Thomas Ritten knew what he needed:
an identity that reflects the attention
to detail that garners the kind of
premium investment opportunities
he represents.
• Design
Arctic Cat is known for creating
the ultimate off road experience.
The website concept showcases
every individual sled and what makes
it the ultimate winter machine.
• Creative Direction
• Design
• Concept
Lifetime Fitness is the largest fitness center in the Upper Midwest and one of the most recognizable sponsors of local fitness races. Challenged with using existing photography, the Novice 5K Guide took inspiration from Lifetime’s various local, regional and national
event designs.
• Creative Direction
• Design
Merwin LTC Pharmacy is a family owned company with over 100 years
of history. The brochure design highlights the strong family history and the technology that will propel Merwin into the future for another 100 years.
• Creative Direction
• Design
It's important that a logo
be simple and clear without
sacrificing engagement.
